Logo engine is one of those things that seems simple, although it is quite the opposite. In the search for the perfect visual identity, many business owners (and their designers) make important mistakes that end up harming the company.

To show you how easy it is to ignore these errors, here are four logo errors too common to take into account ...

1 Following Crowd– logo trends come and go. Things like shadows, contours and certain color schemes end up being copied and re-copied. You want the right logo for your company, not the current month and year.

2 Base your logo on a stock image: basing your logo on a stock image limits your creativity and greatly increases the chances that you will eventually encounter a competitor with an almost identical logo. Neither will be good for business. In addition, you will not be able to mark your brand when it becomes a multi-million dollar company.

3 Ignoring your market: remember that your logo is for your company and not for you as a person. Keep something that your customers will work for your potential customers, and that will be easy for them to understand, even if that goes against their personal design preferences.

4 How to make your logo "busy": complicated logos are hard to remember and understand. This is an area where simplicity and classic designs really are the best and most effective options.

The best way to avoid making a mistake with your logo is to hire a team of experienced professionals to do the job correctly. Why not allow us to start today with a new visual identity for your business?

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